Facet Publishing have announced the release of the second edition of Marketing Your Library’s Electronic Resources by Marie R. Kennedy and Cheryl LaGuardia.
As every frontline librarian knows, if library users really knew and understood how many resources are made available to them online, they wouldn’t go to alternative information providers to do their research. Online library systems don’t make e-resources very accessible nor does simply making users aware of resources solve the problem given the number of resources available so getting the word out effectively means creating strategic marketing programmes.
Newly expanded and updated, the second edition of Marketing Your Library’s Electronic Resources demonstrates how to design and implement marketing plans that will help librarians save time, effort, and money while increasing the use of library e-resources. The book includes guides to writing, implementing, assessing, and updating library marketing plans and features case studies from seven academic and public libraries
The authors said,
“Libraries are acquiring enormously valuable and significantly expensive electronic databases for researchers, but those researchers may not even be aware of them. Marketing Your Library’s Electronic Resources aims to bridge the awareness gap between the library and its user, taking them well beyond the limitations of Google to the heady delights of trustworthy, vetted scholarly resources.”
Marie R. Kennedy is a librarian at Loyola Marymount University, where she coordinates serials and electronic resources. She has written and presented widely on the development and use of electronic resource management systems. Marie also writes the Organization Monkey blog about organization and librarianship. She is the co-director of the Institute for Research Design in Librarianship (http://irdlonline.org).
Cheryl LaGuardia is a research librarian at Widener Library, Harvard University. She writes the Not Dead Yet blog and eReviews for Library Journal, edits the library selection tool, Magazines For Libraries™ and writes the Magazines For Libraries™ Update blog, and has published a number of books, including Becoming a Library Teacher; Finding Common Ground: Creating the Library of the Future without Diminishing the Library of the Past; and Teaching the New Library. She received the Isadore Gilbert Mudge Award from the American Library Association in 2016.