Facet Publishing have announced the release of the second edition of Marketing Your Library’s Electronic Resources by Marie R. Kennedy and Cheryl LaGuardia.
As every frontline librarian knows, if library users really knew and understood how many resources are made available to them online, they wouldn’t go to alternative information providers to do their research. Online library systems don’t make e-resources very accessible nor does simply making users aware of resources solve the problem given the number of resources available so getting the word out effectively means creating strategic marketing programmes.
Newly expanded and updated, the second edition of Marketing Your Library’s Electronic Resources demonstrates how to design and implement marketing plans that will help librarians save time, effort, and money while increasing the use of library e-resources. The book includes guides to writing, implementing, assessing, and updating library marketing plans and features case studies from seven academic and public libraries
The authors said,
“Libraries are acquiring enormously valuable and significantly expensive electronic databases for researchers, but those researchers may not even be aware of them. Marketing Your Library’s Electronic Resources aims to bridge the awareness gap between the library and its user, taking them well beyond the limitations of Google to the heady delights of trustworthy, vetted scholarly resources.”
Marie R. Kennedy is a librarian at Loyola Marymount University, where she coordinates serials and electronic resources. She has written and presented widely on the development and use of electronic resource management systems. Marie also writes the Organization Monkey blog about organization and librarianship. She is the co-director of the Institute for Research Design in Librarianship (http://irdlonline.org).
Cheryl LaGuardia is a research librarian at Widener Library, Harvard University. She writes the Not Dead Yet blog and eReviews for Library Journal, edits the library selection tool, Magazines For Libraries™ and writes the Magazines For Libraries™ Update blog, and has published a number of books, including Becoming a Library Teacher; Finding Common Ground: Creating the Library of the Future without Diminishing the Library of the Past; and Teaching the New Library. She received the Isadore Gilbert Mudge Award from the American Library Association in 2016.
The CILIP Cyrmu Wales Conference 2017 in Llandudno is three weeks away but places can only be booked until Thursday 4th May. Our pick of the sessions are below along with some useful resources from us to help you prepare for what is sure to be a memorable event.
Here’s our pick of the sessions:
Keynote: Copyright Education and Librarians: understanding privileges and rights
Dr Jane Secker, co-author of Copyright and E-learning is presenting this keynote speech.
Keynote: Protecting the privacy of library users
Paul Pedley, author of Practical Copyright for Library and Information Professionals, is presenting the other keynote on the last day of the conference.
Session: How we made a makerspace- and how you can too!
Allie Cingi, Library Manager at Awen Cultural Trust and Rob Jones, Library Assistant st Pencoed Library present this session on makerspaces; innovative DIY studios known as makerspaces where people can build, invent, share, and learn.
Session: Marketing to thrive and survive
In this session, Sian Nielson and Giles Lloyd-Brown explore how they’ve strengthened outreach and engagegement with students and disparate teams at Swansea University’s libraries.
Session: Supporting evidence informed decision making for public health practice and policy
This session is presented by Katrina Hall, Team Lead, Knowledge Management, Observatory Evidence Service, Public Health Wales.
Session: Planning for Disasters or Literally Firefighting?
In this session, Mark Ludlam, Learning Resources Manager at Gower College Swansea describes the experiences and lessons learned from the fire destroyed the college’s library service at the Tyoch Campus last year.
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Facet Publishing have announced the release of Alana Verminski and Kelly Marie Blanchat’s Fundamentals of Electronic Resources Management.
Electronic and digital resources are dynamic and ever-changing and there is an increasing demand for competent professionals to manage them. Fundamentals of Electronic Resources Management cuts through the complexity and serves as an invaluable introduction to those entering the field as well as a ready reference guide for current practitioners.
The authors said, “Electronic resources are a reality for libraries today, yet information professionals both experienced and new to the field face a steep learning curve when keeping up with the ever-evolving world of electronic resources management. This book aims to provide hands-on tools that can be used on the job, from beginning to end of the electronic resources lifecycle. It also provides information about the current marketplace and industry practices, putting the work of libraries into context with their external partners.”
The book covers:
- the full range of purchasing options, from unbundling package subscriptions to pay per view
- evaluating both new content and current resources
- common clauses in licensing agreements and what they mean
- selecting and managing open access resources
- understanding methods of e-resources access authentication
- using a triage approach to troubleshoot electronic resources access issues
- the basic principles of usage statistics, and ways to use COUNTER reports when evaluating renewals
- tips for activating targets in a knowledge base
- marketing tools and techniques
- clear explanations of jargon, important terms, and acronyms.
Alana Verminski is the collection development librarian at the Bailey/Howe Library at the University of Vermont.
Kelly Marie Blanchat is the electronic resources support librarian at Yale University Library.
“Sign up to our mailing list to hear more about new and forthcoming books. Plus, receive an introductory 30% off a book of your choice – just fill in your details
below and we’ll be in touch to help you redeem this special discount:”*
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In this ninth in a series of ten videos designed to complement each chapter his new book, Social Media for Creative Libraries, Phil Bradley shows you how you can use BigHugeLabs to create create promotional material for your library including trading cards, motivational posters, magazine covers and film posters for free in seconds.
In this eighth in a series of ten videos designed to complement each chapter his new book, Social Media for Creative Libraries, Phil Bradley provides some examples of libraries using social media for marketing. Examples include Orkney Library, Manchester Libraries, Essex Libraries, Dublin City Public Libraries, The British Library, Los Angeles Public Library and New York Public Library.
In this sixth in a series of ten videos designed to complement each chapter his new book, Social Media for Creative Libraries, Phil Bradley provides a guide to advanced Twitter use. The video covers advanced search, hashtags, Twitter lists, utilities and alternative clients.
In this fifth in a series of ten videos designed to complement each chapter his new book, Social Media for Creative Libraries, Phil Bradley provides a guide to creating great presentations without using PowerPoint. The tools discussed include Prezi, Knovio, Slidebean, Picpals, Animoto and Powtoon.